Wednesday, December 18, 2013

What the Geeks and Gurus WON'T Tell You

Guru Squad Guy
Computer service and computer repair is an incredibly competitive market. There are a ton of businesses in Amarillo that offer everything from simple desktop/laptop repair services to full-blown, full-service IT management for companies. And some operate differently from others. Let me explain.

Odds are, this has happened to you: Your computer starts acting strange, running slow. Maybe the dreaded blue screen of death. Or a virus. Or a hard drive failed, taking all your files with it.

You see, these things happen and it happens to everyone. The old way of taking care of these problems were to take your computer to the local Geek Patrol or the Guru Squad.
You know the drill:
1. Unplug all those wires from the back of your computer. 
2. Haul it across town to the Geeks. 
3. Leave it on their workbench while you wait for a week or so. 
4. When they finally get it done, they call you to come pick it back up. 
5. So you drive across town again and haul your computer back to your house or office. 

Then you try to remember where all those wires plugged into and pray that all your time and money weren’t wasted.

I’m going to tell you a secret: the Geeks and the Gurus, they want your computer on their workbench. Their business model depends on it. You see, they charge by the hour, just like us. But if they can work on say, six -- or even ten computers -- at once, then they are charging for that many hours of labor while only working one man hour.

At All Star Computer Service, we focus on one computer at a time, for several reasons. But it boils down to this: because that’s what you deserve. We understand that your computer is more than just a machine. For most small businesses, it’s their source of income. If the computer goes down, there goes your invoicing system. Your inventory manager. Your time clock. And if that computer goes down,
you deserve a computer technician whose main focus is you. On getting your business back up and running. That’s what All Star Computer Service offers. Onsite service, focusing on one customer at a time.

Now there are times when a computer does have to go back to the workbench. Hard drive failure, disastrous virus infections and other dramatic computer issues do and will happen, but you can be rest assured that your computer won’t sit on our workbench for days -- or
weeks -- at a time.

A few years ago, I was in a financial meeting for a company I worked for. And the owner of that company said to us that it was impossible to compete on both price and service. That you couldn’t choose both.
We started All Star Computer Service to prove that wrong. We chose both. Our prices are competitive and our customer service is top-notch. In fact, in our first year of business, we were nominated for an Amarillo Globe-News Best of Amarillo customer service award. We were the only computer repair company nominated in any category. We believe that’s a testament to who we are and what we believe in. All Star Computer Service, YOUR technology MVP.

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